Just in the queue of brands PV Sindhu is endorsing there’s another product called Ojasvita, a product of Shri Shri Ayurveda. Just like Patanjali , Shri Shri Ayurveda is also an ayurvedic brand promoted by Sri Sri Ravi Shankar’s Art Living Foundation. In the recent times company was off track its sale but is now preparing to increase its sale. Ojasvita is a beverage dring launched in new malt flavour by the company.
This was the second time when some ayurvedic company endorses a sports person. Before this Sushil Kumar endorses Patanjali ghee. This gonna be first time for PV Sindhu to endorse any edible product. PV Sindhu’s engagement with this product is done for 2 years and PV Sindhu is expected to do everything possible that a regular brand endorser does, says Tej Katpitia, chief marketing officer of Sri Sri Ayurveda. This will include not only appearing in advertisements for the brand, but also promoting the product on the ground during special events and occasions.
While Katpitia did not indicate the size of the deal, brand experts peg it at Rs 1.5-2 crore for two years. PV Sindhu’s asking price is estimated to be Rs 75 lakh-1 crore per endorsement per year, putting the Ojastivita endorsement in that bracket.
PV Sindhu is keep on getting proposals for endorsing brands. We hope that she keep on getting that and this deal made with Ojasvita result in great success of both